How to Market Camp When Attention Spans are 3-Seconds Long

The essence of a camp experience can be challenging to express. Communication is key in every relationship, including camp families. Thanks to social media, it is documented that the average attention span is around 3 seconds long. To keep a person's attention, all posts, images, and videos must fall into one of three categories: educational, empowering, or entertaining. We will talk about best practices with social media, how to craft a call-to-action, and create FOMO (fear of missing out) for every potential camper and staff.