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Inclusion

Parents and Other Partners

Sales / Marketing / Advertising

Creating Inclusive Camp Cultures: Strategies for Retaining Black Campers and Fostering Belonging

Thursday, March 13, 2025
9:00 AM - 10:00 AM East Coast USA Time
Room: 315
This session will use Camp Jamison as a case study to examine how to go beyond just attracting a diverse camper population, into tangible actions to retain Black campers. Jacqueline McDonough, founder and executive director of Camp Jamison, along with former campers turned leaders, will share insights on how they addressed bias, managed behavioral challenges, and built a culture of belonging for Black campers. Attendees will learn three practical strategies for improving camper retention-- from marketing to relationship building-- and cultivating a positive, inclusive culture that supports marginalized groups. The session will conclude with a Q&A, offering opportunities for further discussion on building more inclusive camp communities.