The word 'marketing' prompts many non-marketers to run for the hills. It's difficult to measure, too big, too expensive, too broad, etc. Read: Intimidating. With camps vying for attention and enrollment, families who are overwhelmed by choices, a differentiated brand and accompanying messaging can set your camp apart, along with a strategic and targeted marketing plan.
Now is the time to invest smartly in marketing. This session, designed for non-marketing professionals, will break down the big black hole of marketing and help you hone in on tactics and channels that meet your intended audiences where they are. What exactly does it mean to "be on social media?" How can you expand your geographic reach through digital advertising? What vehicles are available? How can you leverage "grassroots outreach" to acquire more leads?
